Along the line, a bread-seller, Olajumoke was moving in her strides on a miraculous journey that would catapult her from grass to fame and glossy pages of popular magazines. A casual shot from the lenses of the ace photographer and substantial interest generated by her image in the social media transported fame and fortune to the doorsteps of this damsel who left her village in Ire, Osun state, South-West Nigeria to sell bread in Lagos.
Since then, the 27-year-old has gotten a growing number of endorsement deals and all of a sudden things are looking too promising for her in all directions. Olajumoke’s story is a compelling, direct story that most readers will never forget in a hurry. Because it simply tells a story that crystallizes the aspiration of the average Nigerian who is struggling to thrive and make ends meet.
She has garnered enough endorsement deals ragging from Payporte, Stanbic IBTC, a newly furnished apartment from Sujimoto Limited as well as a special education fund for her children up to university level. There are plans to position her as one of the faces of Lagos as the mega city is planning her 50th-year celebration. Stanbic IBTC’s #NeverStopMovingForward campaign with the face of Olajumoke went viral when it was posted last week on social media.
There are many obvious facts from the story of this rising model. People love storytelling and brands are interested in Olajumoke because it encapsulates the hidden aspiration of many Nigerians who are patiently thriving daily to be successful.
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