E-commerce is at the epicenter of Africa’s thriving economy. With INTERNET penetration rapidly spreading across the region, this represents huge
potential which has hitherto been untapped. Africa Internet Group, one of the
continent’s leading e-businesses, ranks Africa’s top seven e-commerce friendly
countries.
Africa is a burgeoning and largely unexplored consumer market.
According to McKinsey and Co. consumer facing industries in Africa are predicted
to grow by over US$400-million in 2020. This includes e-commerce, which is
gaining momentum throughout the region.
AIG, an internet platform with nine companies active in over 25
countries across Africa, evaluated the top seven countries for technology and
e-commerce growth in the region, with the help of independent studies, field
surveys and research. McKinsey offers a new and insightful way to estimate the
importance of ecommerce — known as iGDP, it measures the percentage that
ecommerce contributes to the GDP of a country. iGDP presents a realistic
picture of how e-commerce shapes the economy of a country.
Below is a list of the top seven countries in Africa where iGDP
is significant and why it is in the spotlight for AIG’s ventures, investors and
venture capitalists.
Senegal:
This country leads the pack in Africa with an iGDP of 3.3%. Initiatives like
the Jjiguene Tech Hub – Jjiguene means ‘woman’ in Wolof – are designed by women
for women in Senegal, it aims to help women enter the world of IT driven
businesses. The potential for this initiative has been recognized by a number
of investors including IT giant Microsoft.
Kenya:
Close on the heels of Senegal is Kenya, with an iGDP of 2.9%. The previous
president of Kenya launched a $14.5bn project earlier this year to build a city
to shape African tech businesses –